EGON VON FURSTENBERG
an icon, a great idea
Prince Egon Von Furstenberg and Agnelli Family
THE PRINCE
OF FASHION
Egon Von Furstenberg was born in Lausanne, in
1946, to Prince Tassilo von Furstenberg and Clara
Agnelli, sister of Gianni and Umberto Agnelli. He was
baptized by Angelo Roncalli (future Pope John XXIII)
and grew up in Venice. Destined for a brilliant career
as a Business Man, he enrolled, by the will of his
family, at the Faculty of Economics and Commerce in
Geneva.
In 1967 he moved to New York where he began
working at Chase Manatthan Bank, but shortly after
he decided to devote himself to his true passion
“fashion and stylism, enrolling in Fit (faschion
Institute of Technology), a school of fashion and
design. In 1972 he arrived as a Buyer in the Macy’s
department stores and shortly after he made his
debut with a collection dedicated to women’s
oversize, with great success.
Immediately afterwards he made his debut with his
first men’s collection of pullovers and shirts, which
he designed and signed for Bloomingdale, s. From
the will and the fruitful creativity of the prince, in
1977 the “Egon von Furstenberg Ltd” was born in
the United States, a company that expands rapidly
and the brand immediately establishes itself all over
the world, addressing multiple sectors and market
targets. In 1983 he moved to Italy opening his first
office in Milan.
The Prince during the fashion shows in Rome and Paris.
THE BIRTH OF THE MAISON
Subsequently the designer looks into the
Roman panorama deciding to open his first Atelier
in Rome. Thus the Roman Atelier becomes an
international point of reference for noble ladies,
celebrities, cinema and politics.
The debut in haute couture took place in 1991 with
some precious collections that are highlighted in
important events and fashion shows such as “Woman
under the Stars”. Thanks to the stylist’s fruitful
creativity, the brand asserts itself all over the world by
addressing multiple sectors and market targets.
But it is not only fashion that interests Egon: quite
eclectic, he also deals with television, taking part in
various television programs, collaborating in cinema
with various productions and in literature, slipping
two books from titles: “The power look at Home”
furniture and “The true gentleman dresses” a guide
to the taste of living in quality. A fascinating life, a
steadily growing career, studded with successes and
international acclaim.
the birth of brand
epoque by EGON VON FURSTENBERG
Vincenzo Merli – Art Director of Maison
Cicirelli Family founders of Epoque & CO
The lines guides are dictated by the mood of the maison whose art director is Vincenzo Merli. “Fundamental for us is the commitment to the search for luxury, as the result of a careful aesthetic investigation, constantly aimed at innovation in the execution of the product, proposing a collection that respects the idea of reasoned space, to maintain in future, the signs of the style and elegance of Made in Italy”- comments Vincenzo Merli.
This partnership between the Company and the Maison has lasted for 25 years to witness the grea st agreement that has been established and consolidated over the years. The collection consists of refined sofas recognizable by the materials that distinguish them, in fact, the collection highlights the great desire to create innovative products with completely new combinations.
The best Italian weavers gave Epoque by Egon Furstenberg the careful and meticulous selection of fine fabrics ranging from velvet to pure silk. Fabrics like this give the sofa collection a beauty and refinement without comparison.
The quality of the craftsmanship of this company emerges above all when we notice the precious trimmings, the details of the edges of the cushions that represent a unique and precious decorative element.
PASSION AND TRADITION, THE ART OF FURNITURE
Epoque was born from an inspiration. From a creative impulse and great passion. It springs from the intuition of an inspired and resourceful handcrafters. A continuous flow, that, in 1975, made its debut in the design’s world with its creative energy.
Our company boasts 15 thousand square meters of industrial factory.
the production process
The Company
Epoque & CO was founded in 1975 as an experiment: creating an home collection and inspire the customers the respect of this philosophy is the LIFE MOTIVE that still today orients the maison in the production.
The company wanted to bring the project and the expansion of collections dedicated to the home collection into vogue with a wide range of products and collections increasingly destined for an international market. The flagship collection that has surely been more successful is “Home Collection”. The latter boasts the union of different but extremely artistic cultures, made of meticulous craftsmanship, innovative and dynamic planning, originality and imagination. In a collection of this kind we find a glamorous, fashion furniture, made of modernity and classicism at the same time.
As for the Italian market, the strategy aims at consolidating and penetrating existing stores. But the development plans look far beyond that in the last few years our international expansion has been carried out decisively.
The countries of Eastern Europe (Russia, Romania, Poland, etc…) are the best performing and represent a large part of the turnover generated across the border. Without forgetting also Greece and Spain where we are enjoying excellent performances. Another objective is to go to place the collections in a particular way in the countries of the Middle East, Asia, India, China, Korea
OUR PRESENT
The New Collection, between art and passion The Epoque collection by Egon Furstenberg has as its undisputed protagonist a style that goes from classic and elegant to modern and chic. The latter boasts sofas with clean and extremely sober lines, wrapped in fabrics, leather and nubuck.
Although these materials tell the story, they are able to become contemporary, without forgetting the great attention paid to respect for the environment, as are highly ecological leathers.
What is striking about the craftsmanship of the company and its collections is certainly the attention to detail, the need to be unrepeatable.